How it works

One pipeline. From post to payout.

Plug Central sits between South Africa's creators and the brands their followers love. Creators curate and share; brands set the terms and pay on results; we track everything in between. Here's the whole flow.

01Plug inBrands connect a store (Shopify, WooCommerce, Wix or a product feed) and set the commission. Creators curate those products into their shopfronts in one click, with the program terms attached.
02Share & trackCreators share their links anywhere. Every link routes through our edge network, every click is attributed to its source, and every conversion is captured by pixel or server-side API.
03Everyone gets paidSales reconcile to orders automatically. Brands invoice on their own cadence, and creators are paid in Rands the moment the EFT lands.

Tracking link breakdown

Sample data

Tracking link

plugcentral.co.za/naledi-velvet

Where the clicks come from

Instagram

62%

TikTok

48%

YouTube

32%

22%

Click

18,402

Add to cart

2,108

Tracked sale

1,256

For creators

Turn your taste into tracked income.

You bring the audience and the taste. Plug Central gives you the shopfront, the automation and the tracking to earn from it.

Curate a shopfront

Build one branded home for everything you recommend. Pull products from any online store on the open web, or from the 3,700+ already in the catalog.

Automate your DMs

Set a keyword on a post and Plug Central replies with the right link the moment a follower comments, day or night.

Share tracked links

Every product link is tracked back to you automatically, across Instagram, TikTok, WhatsApp and YouTube.

Get paid in Rands

Commission on every tracked sale, reconciled automatically and paid out locally. No global platform tax.

For brands

Turn trusted voices into a sales channel.

You bring the products and the margin. Plug Central gives you distribution, discovery and pay-on-results tracking, all self-serve.

Connect your store

Verify your store, sync your catalog, and set the commission the way you want to pay. Self-serve, no integrations team, no lock-in.

Land in the Warehouse

Your active products, with your terms attached, surface in the feed every creator on Plug Central browses and adds from in one click.

Discover creators

Search the whole creator pool by location, niche, audience and engagement. Every profile opens to a full media kit.

Pay on performance

You only pay on tracked conversions. Period-close invoices generate with a PDF and EFT reference, and creators are paid when your transfer lands.

The tracking in between

Every click and every Rand, accounted for.

The bit in the middle is what makes it fair. No spreadsheets, no screenshots, no ‘trust me it converted’. Both sides see the same numbers, in real time.

Custom short links route through a global edge network in under 50ms
Every click is attributed to its source: Instagram, TikTok, WhatsApp or YouTube
Conversions are captured by pixel or server-side Conversions API, even without cookies
Sales reconcile to orders and commission, visible in real time to both the creator and the brand