Terms of Service

Creators may register on the Platform at no cost. Upon registration you will be able to create a personalised digital storefront, add product links and affiliate content, and apply to brand partnership opportunities.

Brands wishing to list products, run affiliate programmes, or collaborate with Creators must register a Brand account. Subscription fees, commission structures, and applicable charges will be set out in a separate Brand Agreement or displayed at the time of sign-up.

You are solely responsible for keeping your login credentials confidential. You agree to notify us immediately at hello@plugcentral.co.za if you suspect any unauthorised use of your account. Plug Central (Pty) Ltd and its affiliates shall not be held liable for any loss of income, potential earnings, or business opportunities arising from unauthorised account access caused by your failure to keep your credentials secure.

Certain features of the Platform may require you to connect third-party social media, messaging, or communication accounts, including but not limited to Instagram, Facebook, WhatsApp, TikTok, email service providers, or other external platforms (“Third-Party Platforms”).

By connecting a Third-Party Platform, you authorise Plug Central to access, process, transmit, and manage certain account information, messaging functionality, engagement data, and communications strictly for the purpose of providing the Platform services you have enabled.

You acknowledge that your use of Third-Party Platforms remains subject to the terms, conditions, and policies of those providers. Plug Central is not responsible for changes, restrictions, suspensions, or termination of access imposed by any Third-Party Platform.

Plug Central may provide tools and services that enable Creators and Brands to send, schedule, automate, manage, or analyse communications through connected Third-Party Platforms, including direct messages, campaign outreach, automated responses, engagement workflows, notifications, or AI-assisted communications (“Messaging Services”).

You acknowledge and agree that you are solely responsible for all messages, content, campaigns, and communications sent using the Messaging Services. You are responsible for ensuring that communications comply with all applicable laws, including POPIA and applicable direct marketing laws, regulations, platform rules, and industry standards; obtaining any consents, permissions, or authorisations required before sending communications or engaging in direct marketing activities; and maintaining appropriate records of consent where required by law. Plug Central acts solely as a technology provider and does not review, endorse, monitor, or approve communications before they are transmitted unless expressly stated otherwise.

You may not use the Messaging Services to send spam, unsolicited bulk communications, or deceptive messages; harass, threaten, intimidate, or abuse any person; impersonate another person, brand, or entity; distribute malicious links, malware, phishing attempts, or fraudulent content; violate the policies or terms of any Third-Party Platform; or engage in unlawful direct marketing or communications prohibited under South African law. We reserve the right to suspend or terminate access to Messaging Services immediately where we reasonably suspect abuse, excessive risk, unlawful conduct, or platform policy violations.

Certain Messaging Services may utilise artificial intelligence or automated systems to generate suggested responses, outreach messages, captions, replies, or other communication content. AI-generated content is provided for convenience only. Plug Central makes no representations or warranties regarding the legality, accuracy, appropriateness, reliability, or effectiveness of AI-generated content. You remain solely responsible for reviewing and approving all communications before they are sent.

You acknowledge that Third-Party Platforms may impose restrictions, rate limits, suspensions, bans, feature limitations, or other enforcement actions relating to automation or messaging activity. Plug Central does not guarantee uninterrupted availability of Messaging Services or continued compatibility with any Third-Party Platform and shall not be liable for any loss arising from account suspensions, reduced visibility or reach, messaging restrictions, platform enforcement actions, API access revocation, or changes made by Third-Party Platforms.

Plug Central reserves the right to impose usage limits, rate restrictions, message caps, throttling measures, or additional verification requirements in connection with Messaging Services to protect platform integrity, comply with Third-Party Platform requirements, or prevent abuse.

You are solely responsible for ensuring that your use of Messaging Services complies with the terms, policies, community guidelines, automation restrictions, and developer requirements of any connected Third-Party Platform. Plug Central reserves the right to restrict or suspend access to Messaging Services where necessary to protect Platform integrations, comply with third-party requirements, or reduce operational or compliance risk.

Creators earn commissions when a consumer clicks on a Creator’s affiliate link and completes a qualifying purchase. Commission rates are set by individual Brands and are displayed on the Platform. Plug Central does not guarantee any minimum level of commissions.

Commissions are tracked in real time on your Creator dashboard. Payments are processed on a schedule communicated to you at the time of registration, subject to minimum payout thresholds. Plug Central reserves the right to withhold payment where fraud, chargebacks, or policy violations are suspected pending investigation.

Plug Central operates tracking and attribution systems designed to record qualifying clicks and purchases. However, Plug Central does not warrant the accuracy, completeness, or uninterrupted operation of its tracking, attribution, or conversion measurement systems.

Sales attribution may be affected by, without limitation: technical errors or platform outages; browser-level tracking prevention, cookie restrictions, or ad-blocking software; third-party e-commerce platform failures or integration issues; network interruptions between a consumer's device and our tracking infrastructure; or changes made by third-party platforms, app stores, or operating systems that limit tracking capability.

Where a Creator or Brand believes that a qualifying sale has not been correctly attributed due to a technical failure originating on Plug Central's platform, they may submit a written dispute to hello@plugcentral.co.za within 30 days of the relevant transaction date. Plug Central will conduct a good-faith investigation and, where the attribution failure is technically verifiable through available server-side data, will apply a manual correction.

Plug Central shall not be liable for unverifiable attribution losses, including losses arising from consumer-side tracking prevention, third-party platform limitations, or any circumstance outside Plug Central's reasonable technical control. In no event shall Plug Central's liability for attribution failures exceed the commission value of the specific transaction(s) in dispute.

You are solely responsible for declaring and paying any income tax, VAT (where applicable), or other taxes on earnings received through the Platform. Plug Central does not withhold tax on your behalf unless required to do so by law.

All intellectual property rights in the Platform, including its design, code, branding, and features, are owned by Plug Central (Pty) Ltd or its licensors. Nothing in these Terms grants you a right to use our trademarks, logos, or intellectual property without our prior written consent.

You retain ownership of content you upload or create on the Platform. By posting content, you grant Plug Central a non-exclusive, royalty-free, worldwide licence to use, display, reproduce, and distribute that content for the purposes of operating the Platform and promoting Plug Central.

You warrant that any content you upload does not infringe the intellectual property rights of any third party. You indemnify us against any claims arising from content you post.

The Platform is provided on an “as is” and “as available” basis. We do not guarantee uninterrupted, error-free access. We may suspend or modify the Platform at any time for maintenance, updates, or unforeseen circumstances.

We make no representation or guarantee regarding any level of income or commissions you may earn as a Creator. Your earnings depend on your audience, the products you promote, and market factors outside our control.

To the maximum extent permitted by South African law, Plug Central (Pty) Ltd will not be liable for any indirect, incidental, or consequential losses, including but not limited to loss of income or commissions, resulting from a breach of your account security by a third party. Our total aggregate liability to you for any claim will not exceed the total commissions or fees paid by you to us in the three (3) months preceding the claim.

Plug Central shall not be liable for any losses arising from account restrictions, bans, reduced platform reach, messaging limitations, API suspensions, automation enforcement actions, or other penalties imposed by Third-Party Platforms in connection with your use of Messaging Services or automation functionality.

Nothing in these Terms limits liability for fraud, gross negligence, or where liability cannot lawfully be excluded.

You agree to indemnify, defend, and hold harmless Plug Central (Pty) Ltd, its directors, employees, contractors, affiliates, and partners from and against any claims, losses, liabilities, damages, penalties, fines, costs, or expenses (including reasonable legal fees) arising out of or relating to your use of the Platform or Messaging Services; any communications or content sent using your account; your breach of these Terms; your violation of applicable laws or Third-Party Platform policies; allegations that your content infringes the rights of any third party; or unlawful direct marketing, spam, or data protection violations attributable to your actions.